Professional Copywriting

Your Words Are Losing You Money.

You know what you do. You know why you’re good. But when you sit down to write it?

“Erm… we’re a leading provider of innovative solutions…”

Nobody cares.

Words matter. The right ones persuade. The wrong ones bore.

Let’s fix yours.

Why Your Copy Isn’t Converting

You’re not a bad writer. You’re just too close to your business.

You know too much. You’ve got jargon poisoning. You can’t see what your customers actually care about because you’re drowning in features, specifications, and industry buzzwords.

Here’s what happens:

• You write about what you do (not what customers get)
• You use industry terms nobody outside your world understands
• You try to sound “professional” (which means boring)
• You forget to actually tell people what to do next
• You bury the important stuff under mountains of text

Then you wonder why nobody’s responding.

Words are your salesperson. If they’re boring, confusing, or forgettable, you’re not making sales.

What You Actually Get

This isn’t “content mill” writing churned out by someone who Googled your industry 5 minutes ago.

This is professional copywriting from someone with 15+ years experience and approximately 30 published books.

Edward Couzens-Lake is a professional writer, broadcaster, and editor. He’s written for Premier League footballers, world champions, and thought leaders. Worked in broadcasting. Published actual books that actual people read.

When you hire him, you’re getting:

✓ Professional-Grade Copy (Up to 2,500 Words) Website pages, sales pages, landing pages, about pages, service descriptions, email sequences, brochures. Whatever you need. Written to persuade. Written to sell.

✓ Tone-of-Voice Consultation Before writing a word, we figure out how you should sound. Professional? Friendly? Authoritative? Playful? Your voice needs to match your audience. We nail that first.

✓ Audience-Focused Messaging We don’t write about you. We write for your customers. What do they care about? What keeps them up at night? What problem are you solving? That’s what we focus on.

✓ SEO-Optimised Structure Keywords integrated naturally (not stuffed). Headers structured properly. Meta descriptions included. Copy that Google loves and humans actually want to read.

✓ 2 Rounds of Revisions First draft, you review. Second draft, we refine. By the third version, it’s exactly what you need.

✓ Final Proofread & Polish Grammar. Spelling. Flow. Consistency. Everything checked, double-checked, and polished until it’s perfect.

How This Works

Week 1: Discovery & Research

• Strategy call (what you sell, who you’re selling to, what makes you different)
• Understand your audience’s pain points and desires
• Research your competitors’ messaging
• Define tone of voice and messaging angle
• Outline structure and key messages

Week 2: Writing & First Draft

• Write complete first draft (up to 2,500 words)
• Integrate SEO keywords naturally
• Structure for readability and conversion
• Send for your review

Week 3: Revisions & Final Polish

• Incorporate your feedback
• Second revision if needed
• Final proofread and polish
• Deliver final copy in your preferred format

This Is Perfect For You If…

• You need copy that actually converts, not just “sounds nice”
• You’re launching a new product, service, or website
• Your current copy is boring and you know it
• You don’t have time to write it properly yourself
• You want someone who understands storytelling and persuasion
• You’re tired of generic content mill rubbish

This ISN’T For You If…

Common Questions

Q: How many pages can you write for £2,500? Up to 2,500 words. That’s typically 2-3 website pages, or one comprehensive sales page, or 5 email sequences. We’ll advise what makes sense for your budget.

Q: Do you write in our brand voice? Yes. That’s the whole point. We spend time understanding how you want to sound, then write in that voice. Not ours. Yours.

Q: What if we need more than 2,500 words? Additional words are £1 per word. So if you need 3,500 words total, that’s £2,500 + £1,000 = £3,500.

Q: Can you also design the layout? No. We’re copywriters, not designers. But we’ll structure the copy with clear headers, subheadings, and formatting notes so your designer knows exactly what to do.

Q: Do you do technical writing? Depends. If it’s explaining complex technical concepts in plain English? Yes, we’re great at that. If it’s writing white papers for PhD engineers? Probably not the right fit.

Q: What if we don’t like the first draft? You get 2 revisions included. We’ve never had a client unhappy after round 2. But if somehow you’re still not satisfied, we’ll discuss options (likely a third revision for an additional fee).

Q: Can we see examples of your writing? Yes. Book a consultation and we’ll share relevant samples. (We can’t share client work publicly without permission, but we’ve got plenty of examples to show.)

Q: Do you write in British English or American English? British English by default (we’re based in the UK). But we can write American English if that’s what your audience expects.

What You’re Actually Buying

£2,500. 2-3 weeks from now.

That gets you:

• Up to 2,500 words of professional copy
• Tone-of-voice consultation and development
• Audience research and messaging strategy
• SEO-optimised structure (keywords, headers, meta)
• 2 full rounds of revisions
• Final proofread and polish
• Copy delivered in your preferred format

Typical copywriters charge £0.50-2 per word. At 2,500 words, that’s £1,250-5,000.

We land at £2,500 because it’s fair, includes strategy, and delivers actual results.

Words Either Sell Or They Don’t.

Right now, yours aren’t.

You’ve got a great product. A solid service. A business that works.

But your copy? It’s costing you customers every single day.

Book a consultation. We’ll review your current copy (if you have any) and show you exactly how we’d rewrite it to convert.

2-3 weeks. Professional copy. Words that work.