Damo's Personal Training

The Challenge

When Damo’s Personal Training first approached us in 2016, they faced a critical problem. Despite offering exceptional personal training services, they were practically invisible online. Operating from a single location in South London, they struggled to compete in a saturated local fitness market where bigger gyms dominated search results.

Damo needed more than just a website. He needed a comprehensive digital presence that would:

• Put him at the top of Google search results for local personal training searches
• Build trust and credibility through authentic client reviews
• Generate a consistent stream of qualified leads
• Support ambitious expansion plans

The goal was clear: dominate local search, build an unassailable online reputation, and create the digital foundation needed to scale the business.

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Our Strategy

We developed a comprehensive digital marketing strategy that would transform Damo’s Personal Training from a hidden gem into the go-to personal training service in South London.

1. Local SEO Domination

We implemented an aggressive local SEO strategy targeting high-intent keywords. Through meticulous on-page optimisation, local citations, and Google My Business management, we positioned Damo’s PT to capture everyone searching for personal training in the Kennington, Oval, and Stockwell areas.

Every optimisation was designed to turn searches into bookings.

2. Reputation Building

We developed a systematic approach to generating and managing client reviews. By making it effortless for satisfied clients to leave feedback, we built the social proof that turns browsers into buyers.

3. Content & Social Media

We took complete control of all digital content, from social media posts showcasing client transformations to blog content positioning Damo as a fitness authority. Every piece of content was crafted to resonate with the target audience and drive engagement.

4. Google My Business Optimisation

We transformed Damo’s GMB profile into a lead-generation machine. Regular posts, photo updates, Q&A management, and strategic use of GMB features ensured maximum visibility in local search and Google Maps.

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The Results

The numbers tell an extraordinary story of sustained growth and market dominance.

Achieving #1 Rankings

Within months, Damo’s Personal Training secured the coveted #1 position for their brand terms on Google. More impressively, 51% of everyone who sees their listing in search results clicks through - a CTR that’s 10x the industry average. This level of brand recognition is rare in local service businesses.

214+ New Clients Acquired

Since implementing our digital strategy, Damo’s Personal Training has acquired over 214 new clients directly traceable through digital channels.

Building an Unassailable Reputation

The business has collected 265 five-star reviews, creating an impenetrable wall of social proof. When someone searches for personal training in South London, they find Damo first and see overwhelming evidence that he’s the best choice.

Explosive Year-Over-Year Growth

Between 2022 and 2023, client acquisition grew by 62%. This kind of sustained growth rate is exceptional in the competitive fitness industry.

Massive Digital Visibility

The business now generates:

• 18,000+ website visits from qualified prospects actively searching for personal training
• 22,000+ Google Business Profile views, dominating local search visibility
• 965 direction requests, converting online interest into foot traffic to the studios

Business Expansion

The digital success created the foundation for physical expansion. Since partnering with Baker’s Dozen, Damo has opened two studios, including his flagship location in London’s Kennington Oval - a testament to the real business growth driven by digital marketing.

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The Long-Term Partnership

Since 2016, we’ve been an integral part of the Damo’s Personal Training team, continuously optimising and adapting strategies to maintain their market-leading position. This is an ongoing partnership focused on sustainable, scalable growth.

The results: #1 rankings, 214+ new clients, 265 five-star reviews, and two thriving studio locations.

These numbers represent actual revenue and genuine client relationships. The kind of success that enables a business to expand from one studio to two, and to dominate its local market completely.