PPC Launch & Learn

SEO Takes Months. PPC Takes Days.

You need customers now. Not in 3 months when your SEO finally kicks in.

That’s what PPC is for.

Turn on the tap. Get traffic tomorrow. Test what works. Scale what converts.

30 days. £2,500. Includes £500 ad spend.

Learn what actually drives sales for your business without betting the farm.

Why Most First PPC Campaigns Fail

You’ve probably heard the horror stories.

“Spent £2,000, got nothing.” “Facebook ads don’t work.” “Google Ads are a waste of money.”

Here’s the truth: PPC works. The execution was rubbish.

Most businesses make the same mistakes:

• Target too broad (everyone is nobody)
• Copy is boring (features, not benefits)
• No A/B testing (running one ad and hoping)
• Landing page is wrong (sending people to homepage)
• No tracking (can’t tell what’s working)

Then they wonder why it didn’t work.

This package avoids all of that.

What You Actually Get

This isn’t “set it and forget it.”

We build the campaign properly, manage it actively for 30 days, test everything, and hand you data that tells you exactly what works.

✓ Complete Campaign Setup Account structure, audience targeting, keyword research (Google) or interest targeting (Facebook), bidding strategy, conversion tracking. Everything configured correctly from day one.

✓ £500 Ad Spend Credit Included You pay £2,500. That includes £500 of actual ad spend. So you’re really paying £2,000 for the setup and management. We handle the ad spend on your behalf.

✓ Professional Ad Creative We write the ads. Headlines, descriptions, calls-to-action. We A/B test multiple versions to find winners. You approve them, we run them.

✓ Landing Page Strategy Where are we sending people? Your homepage won’t work. We’ll either optimise an existing page or advise what landing page you need (building it is separate, but we’ll tell you exactly what it needs).

✓ Active Daily Management We check performance daily. Pause underperforming ads. Scale winners. Adjust bids. Add negative keywords. This isn’t “set and leave for 30 days.”

✓ A/B Testing Protocol We test: different audiences, different ad copy, different offers, different landing pages (if you have multiple). Find what converts, kill what doesn’t.

✓ Full Performance Report At day 30, you get: cost per click, cost per lead, conversion rate, best-performing audiences/keywords, recommendations for scaling, whether to continue or pivot.

How This Works

Week 1: Build & Launch

• Strategy call (what are we selling, to whom, at what price point)
• Set up campaign infrastructure
• Create 3-5 ad variants
• Set up conversion tracking
• Launch campaigns
• Initial monitoring and adjustments

Week 2-3: Test & Optimise

• A/B test ad creative
• Test different audiences/keywords
• Pause losers, scale winners
• Adjust bidding strategy based on data
• Weekly performance update

Week 4: Report & Recommendations

• Compile full performance data
• Identify winning combinations
• Provide scaling roadmap
• Handover call explaining what worked and why
• Decision: continue, pause, or pivot

This Is Perfect For You If…

• You need leads or sales faster than SEO can deliver
• You’ve never run PPC before (or tried once and it didn’t work)
• You want to test the channel without a 6-month commitment
• You have budget to spend on ads (beyond the £500 included)
• Your offer/service has clear value (we can’t fix a bad product)
• You’re ready to move fast (30 days goes quickly)

This ISN’T For You If…

Common Questions

Q: Will I make money from this? Maybe. This is a test campaign. We’re finding what works. Some clients are profitable by day 15. Others need tweaks after 30 days. The goal is data, not instant ROI.

Q: What if £500 ad spend isn’t enough? It’s usually enough to get statistically significant data. But if you want to spend more during the 30 days, you can top up. We’ll advise during the campaign.

Q: Do I get to keep the ad account? Yes. It’s your account. We set it up, manage it, and hand it over at day 30.

Q: Google or Facebook - which one? Depends on your business. We’ll advise in the consultation. Generally: Google for high-intent searches, Facebook for awareness/cold traffic.

Q: What happens after 30 days? You decide. Continue with us (separate ongoing management fee), hire someone internal, or pause and relaunch later. We’ll give you everything you need to continue.

Q: Can you guarantee results? Anyone who guarantees PPC results is lying. We guarantee professional setup, active management, and actionable data. Results depend on your offer, market, and competition.

Q: Do you also build landing pages? Not in this package. But we’ll tell you exactly what your landing page needs to convert. If you need one built, we have a separate service for that.

What You’re Actually Buying

£2,500. Includes £500 ad spend.

That gets you:

• Complete PPC campaign setup (Google or Facebook)
• £500 of ad spend (managed on your behalf)
• Professional ad creative (3-5 variants)
• 30 days active campaign management
• A/B testing (ads, audiences, targeting)
• Conversion tracking setup
• Weekly performance updates
• Final report with scaling recommendations
• Handover call explaining what worked

Most agencies charge £1,000-2,000/month management fee PLUS you pay ad spend.

We do it as a 30-day intensive to prove the channel works before you commit long-term.

Turn On The Traffic Tap Tomorrow.

SEO is brilliant. Long-term. Sustainable.

But you need leads now.

PPC delivers in days. When done right.

Book a consultation. We’ll assess your offer, your market, and whether PPC makes sense for you.

30 days. Real data. Real customers.