Content Strategy Session

You Know You Need Content. But What?

Blog posts. Social media. Videos. Emails. Podcasts.

Everyone says “create content” but nobody tells you what to actually create.

So you post randomly. When you feel like it. About whatever.

And nothing happens.

Let’s fix that in 90 minutes.

Why Most Content Strategies Fail

You’ve tried creating content. Maybe you even posted consistently for a while.

But it didn’t work. Traffic didn’t grow. Leads didn’t come. So you stopped.

Here’s why:

• No strategy (just posting for the sake of posting)
• Wrong topics (what you want to talk about, not what your audience needs)
• No keyword research (so Google ignores you)
• Inconsistent (3 posts, then nothing for 2 months)
• No call-to-action (great content, but then what?)

Content without strategy is noise.

Strategy turns content into customers.

What You Actually Get

This isn’t a vague “brainstorming session” where we chat about ideas and you leave with nothing.

This is a focused 90-minute strategy call where we map out exactly what content you need to create for the next 3 months.

You leave with a plan. A calendar. Keywords. Topics. Everything you need to actually start creating content that works.

✓ 90-Minute Video Strategy Call Screen-shared. Recorded. We map out your content strategy in real-time. You see the research, the decisions, the logic. Not just “here’s a calendar,” but “here’s why these topics will work.”

✓ 3-Month Content Calendar Every week. Every topic. Every keyword. Laid out clearly. Blog posts, social content, email topics - whatever channels you’re using. No more staring at blank screens.

✓ Keyword Research Report The exact search terms your customers are using. Search volume. Difficulty scores. Opportunity assessment. So you’re creating content people are actually searching for.

✓ Competitor Content Analysis What are your competitors creating? What’s working for them? What gaps can you exploit? We find the opportunities they’re missing.

✓ Content Templates Blog post template, social media post frameworks, email structures. So you’re not starting from scratch every time.

✓ Distribution Strategy Where should you post? When? How often? What gets repurposed? The plan for actually getting your content in front of people.

How This Works

Before The Call:

• You send us your website, competitors, and goals
• We do preliminary research (keywords, competitors, gaps)
• We prepare initial content ideas

During The 90-Minute Call:

• Review your business goals and audience
• Present keyword research findings
• Map out 3-month content calendar in real-time
• Identify content pillars and themes
• Create distribution strategy
• Answer all your questions

After The Call:

• Receive recording of full session
• Get documented 3-month content calendar
• Receive keyword research report
• Get content templates and frameworks
• Have 7 days email support for questions

This Is Perfect For You If…

• You know content matters but don’t know where to start
• You’ve been posting randomly and not seeing results
• You want a plan before committing to ongoing content creation
• You’re ready to be consistent (strategy only works if you execute)
• You need direction fast (90 minutes, not 90 days)
• You’re willing to actually use the plan we create

This ISN’T For You If…

Common Questions

Q: Do you write the content for us? No. This is strategy. We tell you what to create, you create it. If you want us to write it too, that’s a separate service.

Q: What if we’re in a niche industry? Perfect. We’ve worked with industries from plumbing to private equity. Niche doesn’t matter - the process works the same.

Q: Is 3 months enough? It’s enough to get momentum. After 3 months of executing the plan, you’ll understand what works and can continue independently (or hire us for ongoing).

Q: What if we need more than one content channel? We cover whatever channels you’re using. Blog, social, email, video topics - whatever makes sense for your business.

Q: Can we have more than one person on the call? Absolutely. Bring your marketing team, your business partner, whoever needs to be involved.

Q: What happens after 90 minutes if we’re not done? We’ve done enough of these to know 90 minutes is enough. But if you need a follow-up, we can schedule another session (separate fee).

Q: Do you provide the content calendar in a specific format? Google Sheets by default (easy to edit). But we can adapt to whatever you use (Trello, Asana, Notion, etc.).

Q: What if our industry is super competitive? Then you need this even more. We find keyword opportunities your competitors haven’t exploited. That’s literally the point.

What You’re Actually Buying

£250. 90 minutes from now.

That gets you:

• 90-minute video strategy call (recorded)
• 3-month content calendar (every topic mapped out)
• Keyword research report (what to target, why)
• Competitor content analysis (gaps and opportunities)
• Content templates and frameworks
• Distribution strategy (where and when to post)
• 7 days post-call email support

Most “content strategists” charge £500-1,500 for this.

We keep it lean because we do these efficiently and want it accessible.

Stop Guessing. Start Planning.

You’ve wasted enough time creating random content that goes nowhere.

Every week you post without strategy is a week wasted.

In 90 minutes, we can map out exactly what you need to create for the next 3 months. Topics. Keywords. Timing. Everything.

Then you just execute.

Book a call. Come with your questions. Leave with a plan.

90 minutes. 3-month content plan. Done.