Brand Identity Package

Your Brand Looks Like Everyone Else’s.

Generic logo. Random colours. No consistency across platforms.

You’re professional. Your business is solid. But your brand? Forgettable.

First impressions matter. And right now, yours is “meh.”

Let’s build a brand people actually remember.

Why Most Businesses Look Amateur

You grabbed a logo from Fiverr. Picked some colours you liked. Threw it on a business card.

Job done, right?

Wrong.

Your brand isn’t just a logo. It’s how customers perceive you before they even speak to you.

And right now? You look like:

• Every other business in your industry
• Someone who doesn’t take themselves seriously
• A company customers can’t remember after they leave

Here’s what’s missing:

• Strategic positioning (who are you, really?)
• Visual identity (colours, fonts, style that actually mean something)
• Consistency (your Instagram doesn’t match your website doesn’t match your business card)
• Professional polish (the difference between “trying” and “nailed it”)

You can be great at what you do. But if your brand looks cheap, customers assume your business is too.

What You Actually Get

This isn’t “we’ll make you a logo.”

We build your entire brand identity from scratch. Strategy, design, guidelines, collateral. Everything you need to look professional everywhere you show up.

✓ Brand Strategy Session Before we touch design, we figure out who you are. Your positioning, your audience, your differentiators. What makes you different. What you want people to feel. This informs everything that follows.

✓ Custom Logo Design (3 Concepts) Three completely different logo concepts. Not variations - three distinct directions. You choose one, we refine it until it’s perfect. Primary logo, secondary logo, icon version. All formats (vector, PNG, black/white, etc.).

✓ Comprehensive Brand Guidelines (30+ Page Document) Logo usage rules, colour palette (with codes for print and digital), typography system, imagery style, tone of voice, dos and don’ts. So anyone working on your brand (designer, web developer, printer) knows exactly what to do.

✓ Colour Palette & Typography System Not just “here are some colours.” Strategic colour psychology. Primary, secondary, accent colours. Plus font pairings that work across digital and print. All documented with usage guidelines.

✓ Business Card & Letterhead Design Professional print collateral ready to send to the printer. Business cards, letterhead, compliments slips. Files supplied print-ready (but you handle printing costs).

✓ Social Media Templates Branded templates for Instagram posts, stories, Facebook covers, LinkedIn banners. Editable in Canva or Photoshop. So your social media looks as professional as everything else.

✓ Website Integration We apply your new brand to your website. Update logo, colours, fonts, images. Make sure everything’s consistent. (If you don’t have a website yet, we’ll prepare everything ready for when you build one.)

How This Works

Week 1-2: Discovery & Strategy

• Brand strategy session (positioning, audience, competitors)
• Research your industry and competitors
• Develop creative brief
• Plan visual direction
• Mood boarding and concept exploration

Week 3: Logo Design

• Create 3 distinct logo concepts
• Present with rationale for each
• You choose one direction
• Refine chosen concept
• Finalize logo in all formats

Week 4: Brand Guidelines & Collateral

• Develop complete colour palette
• Select typography system
• Design business cards and letterhead
• Create social media templates
• Build comprehensive brand guidelines document

Week 5: Application & Integration

• Apply brand to your website (if you have one)
• Create additional materials if needed
• Prepare all final files
• Review and final revisions

Week 6: Final Delivery & Training

• Deliver all files (logos, templates, print files, guidelines)
• Train you on using the brand properly
• Provide Canva access to editable templates
• Handover call and documentation

This Is Perfect For You If…

• You’re starting a new business and want to launch with a proper brand
• Your current brand looks amateur and you’re ready to fix it
• You’ve got different logos/colours everywhere and need consistency
• You’re rebranding and want to do it properly
• You understand brand matters (not just “I need a logo”)
• You’re ready to invest in how your business is perceived

This ISN’T For You If…

Common Questions

Q: Do I get to keep all the logo concepts or just the one I choose? You own the one you choose (and all its variations). The other two concepts remain our intellectual property. But you’ll have everything you need from the chosen direction.

Q: What if I don’t like any of the three logo concepts? Hasn’t happened yet (we do thorough strategy first). But if it did, we’d do another round of concepts. We don’t move forward until you’re happy.

Q: Can you also build my website as part of this? Not in this package. But we work on both together if you want. Full Website Build is separate (£8k-15k). Many clients do brand first, then website.

Q: What format will I receive the files in? Vector files (AI, SVG, EPS), high-res PNG, JPG. Print-ready PDFs. Web-optimised versions. Basically every format you’ll ever need.

Q: Do you handle printing of business cards/letterhead? No. We provide print-ready files. You choose your printer (we can recommend if needed). Printing costs are separate.

Q: What if I need ongoing design work after this? We offer ongoing design services separately. But after this package, you’ll have templates to handle most day-to-day needs yourself.

Q: Can you match an existing brand (I just want to formalise it)? Yes. If you’ve got colours/fonts/a logo you’re attached to, we can build guidelines around them. But most clients come to us for a complete refresh.

Q: What if I already have a logo I love but need everything else? We can work with it. We’d skip the logo design phase, focus on building the system around your existing logo, and reduce the price accordingly. Let’s discuss in consultation.

What You’re Actually Buying

£6,000. 4-6 weeks from now.

That gets you:

• Brand strategy session (positioning and direction)
• Custom logo design (3 concepts, unlimited revisions on chosen direction)
• Comprehensive brand guidelines document (30+ pages)
• Strategic colour palette and typography system
• Business card and letterhead design (print-ready files)
• Social media templates (editable in Canva)
• Website integration (if you have one)
• All files in every format you’ll need
• Training on using your brand properly

Most branding agencies charge £10,000-25,000 for this.

We keep it tighter because we work efficiently, focus on what matters, and cut the agency fluff.

Your Brand Is Your First Impression.

Make it count.

Right now, potential customers are judging you based on how you look. Your logo. Your colours. Your website. Your business card.

And if it looks cheap, they assume you are.

Build a brand that positions you as the professional you actually are.

Book a consultation. We’ll review your current brand (if you have one), discuss your goals, and show you exactly what we’d create.

4-6 weeks. Complete brand identity. Professional polish.