client case study
Check out how we elevated Damo’s Personal Training’s online brand presence through comprehensive digital marketing practice.
from gym floor to boutique studio
This is Damo, founder of London’s leading Personal Training business, Damo’s Personal Training.
Damo approached us with the challenge of increasing their online visibility and client engagement. This utterly holistic brief primarily required us to:
- Reinvigorate their ageing website
- Improve their search engine rankings
- Build a strong social media presence
- Create visually appealing graphics and ads
- Produce engaging video content
- Develop innovative fitness packages and services
Our team at Baker’s Dozen rose to the challenge, crafting a tailored marketing strategy to meet these objectives and drive significant growth for the Damo’s Personal Training business.
Damo can actually lift much more than this, he just didn’t want to show off.
a digital refresh
Damo’s Personal Training began their business life as a one man band, training clients in a small boutique studio in South West London. Founder Damo Cornil had big plans to expand when he approached us to work together in 2015, and we were excited to get involved.
Since then, things have changed massively for the fitness brand – and while their previous website was no doubt a looker in its day, the internet has since moved on too.
So, with a brand refresh underway, we decided to build a brand new website to really show off the company’s new look.
the marketing tekkers
search engine optimisation
We optimised Damo’s Personal Training’s website to improve its search engine rankings, driving more organic traffic and increasing visibility.
This involved ranking for highly competitive local terms, and going up against some of the biggest names in the fitness industry.
social media marketing
We developed a robust organic and paid social media strategy to attract potential customers and build a loyal online community, whilst engaging with and retaining current clients.
This involved creating stunning graphics and video content in multiple sizes and lengths; as well as partnering with local influencers and businesses who share Damo’s Personal Training’s ethics and vision.
content marketing
We created visually appealing videos for a variety of different marketing purposes, including longform instructional workouts, short, snappy social media content, and direct response ads.
All videos aligned with Damo’s Personal Training’s brand identity, attracting visibility and enhancing their online presence.
email marketing
We worked closely with Damo’s Personal Training to create a seasonal content calendar in order to plan out a comprehensive monthly email marketing campaign.
Damo’s Personal Training is an agile business, allowing for each month’s offering to borrow heavily from current goings-on and the latest news, tips and offers the fitness industry has at its absolute forefront.
This also included running paid social media and paid search ads and offering lead magnets to encourage customers to sign up to the mailing list.
product development marketing
We worked closely with Damo’s Personal Training to research, develop, test, and market new products and service offerings.
These include specialist classes, new package types, client upsells and add-ons, merchandising, and content-led products.
local search visibility
The personal training local landscape is deceptively competitive. Everyone from the local multinational chain Globo Gym right down to the local PT next door is gunning for the same business.
As a result, we worked from day one to rank locally for Damo’s Personal Training’s key terms, expanding their area and reach month on month.
digital pr
We spent ages on the lookout for digital PR opportunities in the fitness and wellbeing spaces.
With its environmental and charitable business practices, Damo’s Personal Training lent itself well to attaining worthwhile PR.
This in turn resulted in increased visibility and leads for the company, as well as strengthening organic search rankings through strong editorial link building.
pay per click
A personal training company needs to be out there, at the forefront of potential clients in its catchment area.
Appreciating this fact, we ran paid ads across a multitude of digital media channels, including Facebook, Instagram, Reddit, YouTube, TikTok, and Google’s Display Network.
These ads took the form of video and static graphics; in a variety of dimensions and lengths to suit their respective purpose.
These “always on” ad campaigns support consistent business growth year on year.
digital strategy
We made founder Damo’s business challenges into a digital marketing roadmap, designed to puncture those pain points and procure him some peace of mind.
Every step of the way, Damo and his staff were highly informed, knowing what each step on their marketing journey entailed – and, more importantly, why.
As a result, Baker’s Dozen continues to enjoy a healthy working relationship with Damo’s Personal Training to this day!*
*Correct at time of writing.
the results
66%
increase in total site traffic YoY
29%
increase in organic traffic YoY
2,700%
increase in email referral traffic YoY
80%
increase in client leads YoY
Kindly peruse these creative assets
marketing lookbook
We created brand-apparent social media content to support the brand refresh, such as videos, inspirational fitness posts, reels, stories, and seasonal content; as well as promoting Damo’s Personal Training’s flagship studio in Kennington Oval to locals through paid social media advertising.
“Baker’s Dozen has been instrumental in the growth of my company, and now forms an integral part of the team. Since 2015, they have worked tirelessly to get Damo’s Personal Training ranked highly on Google, and we now sit proudly in the number one spot for our search terms.
Baker’s Dozen also manages our online presence across all social media channels. Their ideas, focus, and energy are second to none. I truly believe we would not have achieved the success we have today if it were not for Baker’s Dozen’s work. I cannot recommend them highly enough for all of your SEO and digital marketing needs.”
shoot us a message
seriously
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Ready to talk digital?
Drop us a line at hello@bakersdozen.digital or use the contact form.
When we’re not globetrotting, you can find us at our office:
Third Floor
207 Regent Street
London
W1B 3HH
